Archana Gidwani is a consumer insights and strategy professional and has advised on brand related issues to blue chip brands such as Groupon, Hunts, PepsiCo, Target, Energizer, UNICEF, Hershey’s Milton School, PepsiCo, Target, U.S Cellular, Sprint, Citibank, Glaxo- SmithKline, General Motors and Groupon amongst others.
For the last 5 years, she has been singularly focused on leveraging insights to develop/refine business and brand strategy. Until recently, she was heading up the consumer insights team at DeVry Inc. In this role, Archana Gidwani managed a team of analysts and a large set of global vendors to provide counsel on marketing, institutional advancement and international development. Archana made significant contribution to new program development, tuition pricing, brand development, brand communications, brand monitoring as well as demand modeling and market segmentation. DeVry Inc. made significant progress in brand differentiation for various colleges and in reducing the cost per start during Archana’s tenure.
Archanas’ mission is to create sustainable competitive advantage for an organization by delivering fact based consumer understanding and insights that facilitate speed and accuracy of strategic and tactical decision making across all functional areas and at all levels. She is a visionary in how she is able to engage a team in a shared vision of tomorrow even when dealing with legacy issues. She has demonstrated thought leadership and an innovative spirit through her research papers, journalistic writing and industry analysis published in India, Singapore and the USA.
Archana holds an undergraduate degree in Mathematics (Honors) from the Delhi University and a MBA from Asia’s top rated and highly selective management institute – Indian Institute of Management, Ahmadabad.
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