New Program Development – Various Universities
Challenge: Client University wanted to develop a new graduate level program in nursing that would meet the rigorous standards of programmatic accreditation and yet be differentiated.
Solution: We undertook a detailed peer group competitor level scan- a compendium of facts about the program structure, tracks, curriculum and how it compares to CNE essentials as dictated by AACN, Entry points and admission requirements, program proposition (elevator speech) and tuition.
Result: Enabled the client leadership to make informed decisions about program proposition, admissions strategy, media and message optimization and overall go to market strategy
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Case Studies
Brand Development / Institutional Identity
Challenge: Client university needed to improve its competitive position
Solution: Determined and prioritized audiences and defined client’s position in the marketplace to develop a distinctive, sustainable identity.
Result: A Brand Book was developed to capture the client university’s inspiration, promise, positioning and values to tell the story that brought the stakeholders together in a shared vision for the future.
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